Work

Work

E-commerce

60% Less Search Time Through Simplified AI Chat Experience

Faced with fragmented stores catalogs and slow product search, We designed UONEX's AI conversational interface. By enabling natural language discovery and personalized recommendations, we reduced search time by 60% and increased engagement by 3x.

B2C E-Commerce

Product Discovery

UX Design

E-commerce

60% Less Search Time Through Simplified AI Chat Experience

Faced with fragmented stores catalogs and slow product search, We designed UONEX's AI conversational interface. By enabling natural language discovery and personalized recommendations, we reduced search time by 60% and increased engagement by 3x.

B2C E-Commerce

Product Discovery

UX Design

E-commerce / B2B Steel Manufacturing

From 2% to 28%, redesigning the order flow for 1000+ MSME buyers

Sending users straight to payment was killing conversion. I redesigned the post-cart experience, introducing an order summary that separates order creation from payment completion giving MSME buyers full visibility before they commit. One structural change, a 26-point lift.

B2C E-Commerce

Order Management

UX Design

E-commerce / B2B Steel Manufacturing

From 2% to 28%, redesigning the order flow for 1000+ MSME buyers

Sending users straight to payment was killing conversion. I redesigned the post-cart experience, introducing an order summary that separates order creation from payment completion giving MSME buyers full visibility before they commit. One structural change, a 26-point lift.

B2C E-Commerce

Order Management

UX Design

E-commerce / B2B Steel Manufacturing

Streamlined shipment tracking for 1000+ weekly B2B steel deliveries

After redesigning checkout, I identified the next gap: buyers had zero visibility into orders post-purchase. I designed a shipment management system giving B2B buyers real-time delivery tracking, compliance documents, and warehouse planning tools, turning post-purchase anxiety into operational efficiency.

B2C E-Commerce

Product Discovery

UX Design

E-commerce / B2B Steel Manufacturing

Streamlined shipment tracking for 1000+ weekly B2B steel deliveries

After redesigning checkout, I identified the next gap: buyers had zero visibility into orders post-purchase. I designed a shipment management system giving B2B buyers real-time delivery tracking, compliance documents, and warehouse planning tools, turning post-purchase anxiety into operational efficiency.

B2C E-Commerce

Product Discovery

UX Design

Fintech

Designing AI-Powered global payout flow for contractors

Global companies were losing $150K–$300K annually on manual international contractor payments. I designed Paynetic - an AI-first platform that cuts a 2-hour process to 2 minutes through invoice extraction, smart payment recommendations, and fraud detection.

AI Integration

Design thinking

Payments

Fintech

Designing AI-Powered global payout flow for contractors

Global companies were losing $150K–$300K annually on manual international contractor payments. I designed Paynetic - an AI-first platform that cuts a 2-hour process to 2 minutes through invoice extraction, smart payment recommendations, and fraud detection.

AI Integration

Design thinking

Payments

Design process

Fast without process isn't speed. It's just urgency

Most startup design problems aren't really design problems. Here's the process I built to fix that, Think, Make, Check, Release, Measure and what I learned running it for a year.

Leadership

Process implementation

Startup

Design process

Fast without process isn't speed. It's just urgency

Most startup design problems aren't really design problems. Here's the process I built to fix that, Think, Make, Check, Release, Measure and what I learned running it for a year.

Leadership

Process implementation

Startup

Select this text to see the highlight effect