Discovery Application
Ecommerce/Discovery application
Year
2025
Type of Project
Freelance
My Role
Design Technologist
Duration
2 Months
Case Study
Objective
To design a seamless discovery experience that bridges online browsing with in-store fashion shopping, helping users explore curated collections, compare styles, and find availability across nearby malls and premium brands.
Process
Conducted research on how users browse, compare, and decide fashion purchases both online and offline.
Defined user flows for discovery, wishlist, and store-level product availability.
Designed responsive homepage UI in Figma focusing on clarity, hierarchy, and fast visual decision-making.
Iterated based on usability insights to highlight price, size, color, and store proximity.
Outcome
Created a visually balanced homepage that merges eCommerce familiarity with physical retail context.
Improved discoverability through categorized filters (Women, Men, Unisex, Kids) and quick product insights.
Strengthened user confidence and conversion intent by surfacing availability, discounts, and brand credibility upfront.
Click here: Figma Prototype
Standout Features
Quick Filters & Tabs: Gender-based and category-based segmentation for faster navigation.
Smart Discovery Bar: Search by product, brand, or mall with real-time location context.
Product Cards with Store Context: Price, discount, color options, and brand all visible at a glance.
Featured Collections & Campaigns: Highlights of seasonal drops and mall-level offers.
Dark Mode Harmony: Minimalist, high-contrast design ensuring both luxury appeal and usability.
